Screen Shot 2018-02-05 at 10.40.33



Sweet Hirado - Japan’s Island of Sweets

Sweet Hirado/東西百菓之図
肥前平戸藩松浦家に伝わる200年前に編纂された100の菓子図鑑、百菓之図。この図鑑にはすでに東西の文化が融合し生まれた菓子たちが存在していました。Sweet Hiradoプロジェクトはこの百菓之図にインスパイアされ、歴史的関係の深いオランダのクリエーター と現代の菓子を生み出し世界へと発信するプロジェクトです。2016年の春にスタートし、秋に平戸オランダ商館・東京オランダ大使館にて発表しました。

そしていよいよ2018年春、オランダ、アムステルダムで開催されるMONO JAPANにて発表します。


Sweet Hirado
The Book of 100 Sweets is an encyclopedia created 200 years ago depicting 100 different sweets which has been preciously kept by the Matsura family, the former lords of Hirado.This book displays beautiful sweets that were already a mixture of western and eastern cultures. Inspired by the Book of 100 Sweets, the Sweet Hirado project was born. Due to Hirado’s historical connection to the Netherlands, Dutch creators were invited to create modern day sweets and present them to the world. Starting in the spring of 2016, the results were presented in the Dutch Trading Post in Hirado and the Dutch Embassy in Tokyo. Now finally in the winter of 2018 the sweets will be presented in the Netherlands at MONO JAPAN, Amsterdam.

The culture of sweets that 400 years ago crossed the seas from west to east has been interpreted in this new age transcending both cultures and time and will now travel the seas once again; from east to west. We wonder what new stories will be born?
We look forward to seeing you.


15 February (Thurs)
Press preview (invitation only): 16:00 – 18:00
Opening (invitation only): 18:30 – 20:00
16 February (Fri)
Networking Night: 18:30
16 / 17 / 18 February
General entrance from 10:00 – 18:00
19 February
Entrance for professional (invitation only) from 10:00 – 18:00


Screen Shot 2018-01-26 at 16.38.55

*Sweet Hirado